Safaricom has announced a 33 per cent increase in Skiza revenue share for artistes and content creators.
This comes after callback tunes were exempted from excise duty.
More than 20,000 artistes and content-creators are set to benefit from increased earnings of 40 per cent from all their tunes on the platform.
The increase in revenue share will be effective from 1st July 2021 and will apply to both music and non-musical tunes.
“We launched Skiza in 2009 as an avenue to connect content-creators to their fans and it has since grown to become the preferred mobile entertainment service for more than 9 million Kenyans. Our decision to increase artiste and content-creators’ revenue share by 33 per cent will act as a further boost to the creative industry to support talent growth and sustainability,” said Safaricom CEO Peter Ndegwa,
This is a timely boost for the entertainers, who have been hard hit by the Covid-19 pandemic, which has reduced direct engagement with their audience, significantly cutting their earnings.
The entertainment sector, including the Skiza service, has also been affected by reduced customer spending in the face of the pandemic.
The company adds that the measure is part of its long-term commitment to the support and growth of the entertainment industry through innovation.
Recently, Safaricom launched Baze, a digital video platform connecting content creators and smartphone customers. Baze further provides an avenue to generate earnings by taking a revenue share on customer subscriptions.