Football Kenya Federation (FKF) on Tuesday, 14th January, unveiled online gaming firm Betway as its official FKF Cup partner in a Ksh45 million deal.
The knockout competition will now be renamed FKF Betway Cup.
Speaking during the launch, Betway Kenya country manager Leon Kiptum reiterated the gaming firm’s commitment to supporting Kenyan football.
“We are pleased to engage this vast number of football teams in partnership with FKF in a bid to make the players’ dreams come true. The sponsorship is Betway’s way of giving back to support the growth of talent. We look forward to the playoffs and may the best team win,” Kiptum said.
Betway chairman Kiprono Kittony called on the government to create a favourable environment for sports to thrive. He also urged other corporates to support local football.
FKF president Nick Mwendwa thanked Betway for the sponsorship.
“The decision not only cements the company’s footprint in the Kenyan football landscape, but also demonstrates commitment to playing a development role that deserves to be emulated,” said Mwendwa.
“This partnership, which will see the FKF Cup renamed the Betway Cup, will not only accord our players the much-needed opportunity to showcase their talents, but also underpin the commercial aspect of the game,”
Some 48 clubs expressed interest in taking part in the knockout competition. They include 10 Kenyan Premier League and six National Super League sides, as well as clubs taking part in the Division One League and branch Leagues.