Football Kenya Federation (FKF) has today, Thursday, 26th November, announced StarTimes as the official broadcast partner in a seven-year deal worth $1.1 million.
The partnership will see the transmission of Betking Premier League matches, 30 Betika Super League matches, and friendly matches of the national team, Harambee Stars.
Speaking during a press conference at Safari Park Hotel, Nairobi, StarTimes CEO Hanson Wang said: “We have progressively kept our vision as StarTimes as the most affordable pay television platform that will be broadcasting the Football Kenya Federation Premier League on our BTV channel 172 on Terrestrial platform and 463 on the satellite platform.
“We are committed to seeing the success of the Betika Premier League and are looking forward to mutually beneficial collaboration with the federation, teams, players, media and other key partners where each one of us will be called upon to take Kenyan football to the next level.”
For his part, FKF president Nick Mwendwa said the patnership was a major boost to Kenya as it would help improve the state of football.
“We have yet marked another important milestone today in Kenyan football by launching a broadcast sponsorship, which will go a long way in encouraging competition in our top leagues, particularly the BetKing Premier League. It will go a long way in improving the standard of football and even help improve the economic incentive of the game.
“As a federation, we are committed to developing football in the wholesale approach even as we continue sourcing for more financial resources for clubs.”
The 2020-21 FKF Premier League will kick off on Saturday, 28th November, with eight matches lined up for matchday one.