Tottenham Hostpur and England star Harry Kane will be the new shirt sponsor for his former club, Leyton Orient, for the 2020/21 season.
The agreement was signed with the approval of the English Premier League, the Football Association and the English Football League (EFL).
“I was born and brought up only at a couple of miles from the stadium and I am really happy to have the opportunity to give back to the club that gave me my first professional start,” Kane was quoted saying on the club’s website.
“This also gives me a platform to be able to say a big thank you to the many frontline heroes and charities out there who provide care and support during these challenging times.”
Orient chief executive Danny Macklin said: “What started with a simple idea has escalated into a very unique and emotive shirt sponsorship agreement.
“We wanted to say thank you for the exceptional hard work and dedication of the frontline heroes and also bring attention to the other charities, who have all suffering financial loss due to the pandemic.
“Thank you, Harry, for your amazing support and generosity – you are a true role model for the modern game.”
The 27-year-old striker made his senior debut for Orient in 2011 against Rochdale, and scored his first professional goal a week later in a 4-0 win against Sheffield Wednesday.
His career went from strength to strength, from PFA Young Player of the Year, through to winning the Premier League Golden Boot for two years running.
In 2017, he became Europe’s top goal scorer, breaking a seven-year dominance of Lionel Messi and Cristiano Ronaldo, and the next year, he won the Golden Boot for England at the World Cup – only the second player to do so.