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Safaricom Starts ‘Bonga For Good’ Initiative to Pay For Essential Services

by Zablon Ondari
2 mins read

Safaricom has launched “Bonga For Good”, an initiative to enable its subscribers to use their customer loyalty award Bonga Points to pay for essential goods and services.

The campaign is the telco’s response to the adverse economic impact of the Covid-19 pandemic. It will also make it possible for customers to donate their Bonga Points to those in need as a sign of goodwill during this period.

“We have seen Kenyans lose some or all of their income as a result of this pandemic, making it difficult to meet their needs. This initiative seeks to empower Kenyans to use the points earned from using Safaricom products over the years to pay for their essentials or to donate them to the most vulnerable in the society,” said Peter Ndegwa, the new Safaricom CEO.

For the next 30 days, customers will redeem one Bonga Point for 30 cents, a 50 per cent increase from the previous 20 cents per point, at over 140,000 Lipa na M-Pesa merchants countrywide.

Any merchant accepting the Lipa na Bonga mode will then receive cash equivalent to the points redeemed. All you willl need to do is dial *126# to be able to use your points for a purchase.

Customers can redeem as little as Ksh1 via Lipa na Bonga at key merchants, including Naivas, Tuskys and Eastmatt supermarkets.

The campaign comes weeks after M-Pesa waived charges for all transactions under Ksh1,000. All hospital paybill transactions were also made free regardless of the amount.

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