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‘We’re Not Killing Reverse Call Service,’ Safaricom CEO Ndegwa Clarifies

by Zablon Ondari
2 mins read

Safaricom CEO Peter Ndegwa has broken his silence after rumours emerged that the telco was planning to abolish the reverse call service.

Taking to his social media, Ndegwa dismissed the claims, stating that Safaricom had no intention of terminating the service as it addresses the needs of ordinary Kenyans.

“I have received many queries on whether we are ‘killing’ our reverse call service. This is untrue. We continue to provide this service as it addresses a key need to a large part of our customer base,” Ndegwa said in a tweet.

A reverse call allows a customer to transfer the call cost to the receiver by inserting ‘#’ before the number they are calling; the receiver will be prompted to accept or reject the call.

Safaricom rolled out the service in 2019 to complement its ‘Please call me’ service, which allows users to send a call-back message to another user.

The service is only available for on-net calls and not on off-net, roaming, and international calls.

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